Goodwill Gastronomic Supermarkets Chain is Georgia's largest and most renowned retail chain, operating since 1997.
With 8 supermarkets strategically located in Tbilisi, Batumi, and Gori, Goodwill offers a unique combination of high-quality grocery and gastronomic products, alongside its exclusive in-house production of over 1,500 culinary items.
Spanning a total trade area of 13,794 sqm, Goodwill provides customers with an unparalleled shopping experience featuring gourmet Georgian products, semi-finished and ready-made items, pastries, ice cream, and more.
Cafeterias within the supermarkets allow customers to enjoy freshly prepared delicacies in a pleasant atmosphere, blending retail and dining into one exceptional offering.
Our Beliefs and Vision Guide
Goodwill is dedicated to delivering exceptional quality and variety, offering over 50,000 products that include fresh local produce, imported delicacies, and an extensive range of in-house gastronomic creations.
We aim to redefine retail standards in Georgia with our gourmet format, emphasizing exclusive Georgian products and excellent customer service.
As part of our franchise model, we uphold strict standards to maintain the integrity of the brand, supporting franchisees with comprehensive training, established supplier contracts, and ongoing operational assistance.
We envision expanding Goodwill’s legacy by partnering with driven entrepreneurs who value quality, innovation, and customer satisfaction.
Training & Support
Goodwill provides full training for franchisees and staff, including work standards and technology certification for managers, shop assistants, and cashiers.
Franchisees receive support during the store launch from a specialized team and ongoing oversight from a regional manager to ensure smooth operations.
Additional training and internships are available at operational stores to reinforce best practices.
What You Get
Franchise fee: $23,500
Seeking qualified franchise partners to expand a brand globally. If you're serious about establishing a quality franchise business, we invite individuals or companies to connect with us. Fill out our inquiry form for further details.
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